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Digital platforms give musicians the opportunity to directly reach listeners around the world, bypassing traditional barriers. New forms of interaction with the audience are emerging, including interactive clips, online performances and personalized playlists. This strengthens the role of the artist as a media personality and creates opportunities for independent projects.
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However, the globalization of music also brings competition, requires innovative strategies for monetization and protection of rights. Proper management of copyrights and licenses is becoming critical, especially for cross-cultural collaborations. As a result, the music industry continues to develop as a dynamic engine of cultural life.
