Digital technologies have taken a firm place in everyday life and inevitably influence cultural practices. New forms of creativity are emerging that expand access to art and media, from online galleries to interactive performances. This brings both new opportunities and challenges for traditional art institutions that are adapting to rapid technological progress.
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With the development of online platforms, the audience is becoming more global, and creators get a chance to reach an international level. However, competition is also growing, and the monetization of projects and copyright protection are becoming more complex. Cultural institutions are developing new videos on working with audiences, digital collections and open data that allow researchers and viewers to analyze cultural heritage in more depth.